Reach the people who own the house.
Massachusetts Homeowners United is a nonprofit, and advertising in The Owner's Manual is one of the ways we fund our work. Our 171,000 members are homeowners across the Commonwealth who opted in, people who read, forward, and act on what we send. If your business serves homeowners in Massachusetts, this is the list.
Every dollar you spend with us stays in Massachusetts. Advertising and sponsorship in The Owner's Manual directly support our member outreach, our operations, and the education of Massachusetts homeowners on what it costs to own a home here and what they can do about it.
Where you can appear
Five placements in each monthly edition of The Owner's Manual, and two in the email that reaches our full list. Every one is labeled as sponsored and set in our house style, so it reads as part of the publication, not an interruption.
Rates depend on placement and timing. Tell us what you're trying to reach and we'll send a quote and a sample edition showing each position.
In The Owner's Manual
Inside front cover
The first thing a reader sees after the cover, and the only full page before the welcome letter. Bleed available on request.
Inside back cover
The last page before the membership back cover, where readers land when they flip from the back. Bleed available on request.
Presenting sponsor
Your logo and “Presented by” at the top of the welcome letter, with a short message set in our house style. One sponsor per edition.
Quarter page, in the feature or a guide
Sits inside the most-read stretch of the edition, alongside the cost feature or one of the two guides, so it is read in context rather than skipped past.
Half page, on a guide page
The top half of a guide page, above the content homeowners keep and come back to. Design assistance included.
In Your Members' Inboxes
Our email list reaches 171,000 Massachusetts homeowners. They hear from us once a week with a new guide and once a month with The Owner's Manual, plus action alerts when a decision on Beacon Hill or at town hall is about to land on their bill. On average that is five to eight emails a month, every one of them opened by people who asked for it.
Email banner, single send
Your banner and link at the top of one weekly guide or one monthly edition of The Owner's Manual, the only sponsor in that email. Reporting on opens and clicks follows within a week.
Email banner, full month
The same banner in every email we send for a calendar month, the weekly guides, the monthly Owner's Manual, and any action alerts, so members see you five to eight times. Our best value for reach.
Tell us what you're trying to reach.
We'll come back within two business days with availability, current audience numbers, and a quote. No agency markup, and every dollar supports a Massachusetts nonprofit's work for homeowners.
- Every placement is labeled “Sponsored” or “Presented by.”
- Advertisers never see the member list. We send on your behalf.
- Editorial is independent. Sponsoring an edition doesn't buy a say in what it says.